Privacy Policy

Last updated: September 18, 2026

Nuvvida operates this online store and website, together with the related content, features, products, tools, and services made available through it (collectively, the “Services”).

The Nuvvida online store is owned and operated by Guangzhou Ruichao Technology Co., Ltd. Our store uses Shopify technology to support the operation of the Services.

This Privacy Policy explains how we may collect, use, disclose, store, and otherwise process personal information when you visit Nuvvida.com, browse or purchase products, interact with our advertisements, contact customer support, or otherwise use the Services.

If another Nuvvida policy conflicts with this Privacy Policy specifically regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will apply to those privacy matters.

Please review this Privacy Policy carefully to understand how personal information may be handled when you interact with Nuvvida.

Personal Information We Collect or Process

For purposes of this Privacy Policy, “personal information” generally refers to information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Information that has been appropriately anonymized or de-identified so that it can no longer reasonably identify an individual is generally not treated as personal information.

Depending on how you interact with Nuvvida, your location, applicable law, and the privacy choices available to you, we may process information such as:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Account information, including login details, saved addresses, preferences, and account settings where customer accounts are available.
• Order and transaction information, including products viewed, added to cart, purchased, returned, exchanged, or cancelled, together with order history, transaction identifiers, and payment status.
• Payment-related information processed through payment service providers. Nuvvida does not intend to collect complete payment-card numbers or card security codes through ordinary customer-service communications.
• Customer-support information, including messages, order information, photographs, product details, and other information you choose to provide when requesting assistance.
• Device and technical information, such as browser type, device type, operating system, IP address, network information, and certain device or online identifiers.
• Website usage information, including pages viewed, products viewed, searches, referring pages, cart activity, checkout interactions, and the dates and times of Website visits.
• Advertising and attribution information, including interactions with advertisements, campaign information, conversion events, and related identifiers where permitted.
• Cookie, consent, and privacy-preference information, including choices communicated through available Website, browser, or device controls.

Personal Information Sources

Personal information may be obtained from several sources, including:

• Directly from you when you purchase products, create an account, contact customer support, subscribe to communications, or otherwise submit information.
• Automatically through cookies, pixels, scripts, tags, local storage, server logs, and similar technologies used on the Website.
• Shopify and other providers supporting our online store and Website.
• Payment processors and payment service providers.
• Shipping, fulfillment, warehouse, and logistics providers.
• Advertising, analytics, attribution, and measurement providers.
• Fraud-prevention, security, and risk-management providers.
• Other service providers or business partners where processing is permitted by applicable law.

How We Use Your Personal Information

Providing and Improving the Services

We may use personal information to operate Nuvvida.com, maintain Website functionality, process orders, arrange fulfillment and shipping, provide tracking information, support shopping-cart functions, manage customer accounts where available, assist with returns or exchanges, respond to customer requests, and improve the overall shopping experience.

Payments and Transactions

Information may be processed to authorize or confirm transactions, maintain relevant transaction records, assist with refunds or cancellations, and identify potentially fraudulent payment activity.

Marketing and Advertising

Where permitted by applicable law, information may be used to understand advertising interactions, measure campaign performance, attribute purchases or other events to advertising campaigns, improve advertising activities, and provide promotional communications.

Analytics and Website Improvement

We may analyze Website traffic, product views, searches, shopping behavior, and other interactions to better understand how visitors use Nuvvida.com and to improve Website functionality, product presentation, and customer experience.

Security and Fraud Prevention

Personal information may be processed to detect, investigate, prevent, and respond to suspected fraud, unauthorized transactions, security incidents, misuse, or other unlawful or inappropriate activity.

Communicating With You

We may use your information to respond to inquiries, provide customer service, send order information, communicate shipping or delivery updates, and manage our customer relationship with you.

Legal and Compliance Purposes

Information may also be processed where reasonably necessary to comply with applicable laws, tax and accounting requirements, legal processes, contractual obligations, regulatory requirements, or lawful requests from public authorities.

Cookies and Similar Technologies

Nuvvida and providers supporting our Website may use cookies, pixels, tags, scripts, APIs, local storage, and similar technologies.

These technologies may help us:

• Provide essential Website functions.
• Maintain cart and checkout functionality.
• Remember Website settings and privacy preferences.
• Support security and fraud prevention.
• Measure and analyze Website usage.
• Improve Website functionality and performance.
• Measure advertising effectiveness.
• Attribute purchases and other conversion events.
• Support marketing and advertising activities where permitted.

Cookies and related technologies may include strictly necessary, functional, analytics, and advertising technologies.

Technologies required for core Website functions may remain active where necessary for the Website, shopping cart, checkout, security, or related features to operate correctly.

Where applicable law requires consent before non-essential analytics or advertising technologies are activated, we seek the applicable consent.

Privacy and cookie choices may be available through Website controls, browser settings, device settings, or other mechanisms made available to you.

Limiting some non-essential technologies may affect certain analytics, personalization, advertising, or Website features.

Advertising, Analytics and AppLovin

Nuvvida may use advertising, analytics, attribution, and measurement services to understand advertising performance, measure conversions, analyze customer interactions, support fraud prevention, and improve advertising campaigns.

One of the advertising and measurement providers used by Nuvvida is AppLovin Corporation (“AppLovin”).

Depending on our technical configuration, AppLovin technologies may include pixels, scripts, cookies, APIs, server-side integrations, or similar tools.

Subject to applicable law, technical configuration, Website activity, and available privacy choices, information processed in connection with AppLovin may include:

• IP address.
• Browser and device information.
• Device or advertising identifiers.
• Online or customer identifiers where lawfully enabled.
• Website browsing activity.
• Product views.
• Search activity.
• Cart activity.
• Checkout events.
• Purchase and conversion events.
• Interactions with advertisements.
• Campaign and attribution information.
• Country, region, postal information, or similar general location information where applicable.
• Cookie and advertising preference signals.
• Certain contact or customer identifiers where lawfully enabled and permitted.

AppLovin may process applicable information for purposes such as conversion attribution, advertising measurement, campaign optimization, fraud prevention, security, advertising delivery, service improvement, and interest-based advertising where permitted by applicable law and your privacy choices.

The information involved may vary depending on which integrations are enabled, how you interact with the Website, your privacy choices, and applicable legal requirements.

Where legally required, applicable consent is requested before non-essential AppLovin advertising technologies are enabled.

Nuvvida does not intentionally provide sensitive personal information to AppLovin for advertising purposes.

Additional information about AppLovin's privacy practices is available through AppLovin's official Privacy Policy and legal documentation.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Nuvvida, provide the Services, complete transactions, measure Website and advertising performance, protect customers and the Website, or comply with applicable law.

Recipients may include:

• Shopify and other e-commerce technology providers.
• Payment processors and payment service providers.
• Shipping, fulfillment, warehouse, and logistics providers.
• Customer-service providers.
• Hosting, technology, security, and infrastructure providers.
• Analytics and performance-measurement providers.
• Advertising and attribution providers, including AppLovin.
• Fraud-prevention and risk-management providers.
• Professional advisers such as accountants, auditors, or legal advisers.
• Regulators, courts, government authorities, or law-enforcement bodies where disclosure is required or permitted by applicable law.

Personal information may also be disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, insolvency, bankruptcy, or similar business transaction.

Service providers may process personal information according to the services they provide, their contractual arrangements, and applicable privacy obligations.

Relationship With Shopify

The Nuvvida online store is hosted using Shopify's commerce platform.

Shopify may collect and process information relating to your access to and use of the Services in order to provide, secure, maintain, and improve its commerce services.

Information submitted through Nuvvida.com may be processed by Shopify and other service providers in countries different from the country in which you live.

Depending on the services enabled, Shopify may also process information relating to interactions with our store, Shopify services, and other participating merchants.

Additional information regarding Shopify's handling of customer information is available through the Shopify Consumer Privacy Policy and applicable Shopify privacy tools.

Targeted Advertising and Privacy Choices

Depending on the privacy laws that apply where you live, certain advertising-related disclosures or uses of personal information may be treated as a “sale,” “sharing,” targeted advertising, or another regulated advertising activity.

Where applicable, you may have the right to opt out of certain activities.

Available choices may include:

• Using privacy or cookie controls made available through our Website.
• Rejecting non-essential advertising technologies where available.
• Using applicable browser or device privacy settings.
• Using legally recognized privacy preference signals where supported.
• Contacting us at service@nuvvida.com.

Where required by applicable law and technically applicable, recognized privacy preference signals, including Global Privacy Control or similar legally recognized mechanisms, may be honored.

Opting out of personalized advertising does not necessarily prevent you from seeing advertisements. It may instead affect personalization, measurement, or how advertising is delivered.

Marketing Communications

Where permitted by applicable law, Nuvvida may send promotional or marketing communications relating to products, offers, announcements, or store updates.

Promotional email communications may be unsubscribed from using the unsubscribe mechanism included in applicable marketing emails.

Even after you stop receiving promotional communications, we may continue sending transactional or service-related messages concerning orders, payments, shipping, returns, security, or customer-support requests.

Third-Party Websites and Links

Nuvvida.com may contain links to payment services, social platforms, websites, or other online services operated by third parties.

Third-party services may operate under their own privacy, security, and data-handling practices, which may differ from ours.

Nuvvida is not responsible for the privacy or security practices of third-party services that we do not control.

We encourage you to review the applicable privacy information of a third-party service before providing personal information through it.

Children's Privacy

Nuvvida's online shopping Services are intended for general consumer shopping and are not designed to knowingly collect personal information from children where parental consent or another legal basis would be required under applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us in circumstances that may not comply with applicable law, please contact us at service@nuvvida.com so that we can review the matter and take appropriate action.

Security of Your Information

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no internet transmission, electronic communication, or data storage method can be guaranteed to be completely secure.

Please do not send complete payment-card numbers, security codes, passwords, or similarly sensitive credentials through ordinary email or customer-service communications.

Data Retention

Personal information may be retained for as long as reasonably necessary for purposes including:

• Processing and maintaining order and transaction records.
• Providing customer support.
• Handling returns, exchanges, refunds, or related requests.
• Detecting and preventing fraud.
• Maintaining Website and account security.
• Resolving disputes.
• Enforcing applicable agreements and store policies.
• Meeting tax, accounting, regulatory, and legal obligations.

Retention periods may vary depending on the type of information involved, the purpose for which it is processed, and applicable legal requirements.

Your Privacy Rights

Depending on where you live and the privacy laws applicable to you, you may have certain rights regarding your personal information.

Depending on applicable law, these rights may include:

• Access or Know: requesting information about personal information maintained about you.
• Deletion: requesting deletion of eligible personal information.
• Correction: requesting correction of inaccurate personal information.
• Portability: requesting an eligible copy of personal information in a portable format.
• Restriction or Objection: objecting to or requesting restriction of certain processing activities.
• Withdrawal of Consent: withdrawing consent where processing is based on consent.
• Advertising Opt-Out: opting out of certain sale, sharing, or targeted-advertising activities where applicable.
• Appeal: appealing certain privacy-request decisions where applicable law provides such a right.
• Complaint: submitting a complaint to an applicable privacy or data-protection authority.

Privacy rights may be subject to legal limitations or exceptions and may not apply in every jurisdiction.

To submit a privacy request, contact: service@nuvvida.com.

We may request reasonable information to verify your identity before completing certain privacy requests.

Where authorized agents are permitted to submit requests, appropriate evidence of authorization may be required.

Nuvvida will not unlawfully discriminate against an individual for exercising privacy rights available under applicable law.

United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the law that applies, these rights may include requesting access, correction, deletion, or portability of personal information, together with rights to opt out of certain targeted advertising or sale or sharing of personal information.

Applicable privacy requests may be submitted through available Website privacy tools or by contacting: service@nuvvida.com.

Where required by applicable law, supported privacy preference signals may also be recognized.

European Economic Area, United Kingdom and Similar Jurisdictions

Where the GDPR, UK GDPR, or similar privacy legislation applies, personal information may be processed under one or more applicable legal bases, including:

• Performance of a contract.
• Compliance with legal obligations.
• Legitimate interests where permitted.
• Your consent.
• Protection or exercise of legal rights.

Where processing relies on consent, consent may generally be withdrawn at any time, subject to applicable law.

Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.

Where applicable, you may also have the right to submit a complaint to the relevant data-protection authority.

International Transfers

Nuvvida works with technology providers, payment processors, advertising providers, logistics partners, and other service providers that may operate in countries different from the country in which you live.

Personal information may therefore be transferred to, processed in, or stored in other countries.

Where applicable law requires safeguards for international transfers, appropriate legally recognized protections may be used, which may include contractual protections such as applicable Standard Contractual Clauses or other permitted transfer mechanisms.

Complaints

If you have a question or concern about how Nuvvida processes personal information, please contact us using the information provided below.

Depending on where you live, you may also have the right to appeal an applicable privacy decision or submit a complaint to your local data-protection or privacy authority.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes to our Website, business operations, technology, service providers, advertising activities, privacy practices, or applicable legal requirements.

When this Privacy Policy is updated, the “Last updated” date at the top of this page will be revised.

Where applicable law requires additional notice of a material change, appropriate notice may also be provided.

Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or an applicable privacy request, please contact us.

Nuvvida.com is owned and operated by Guangzhou Ruichao Technology Co., Ltd. The company is responsible for the operation of the online store, customer service, order coordination, and related e-commerce activities.